Web sales, 2021
Enterprises generated 39% more turnover with web sales to private consumers
In 2021, 22% of enterprises with 10 or more employees and self-employed generated around EUR 4,480 million of turnover (excluding VAT) with web sales, 42% more than a year earlier. Turnover with web sales was generated by 19% of enterprises in Vzhodna and 25% in Zahodna Slovenia.
Four out of five enterprises have a website
Three quarters of individuals aged 16–74 searched for information about goods or services over the Internet in the first quarter of 2022, while 63% made at least one online purchase in the period of 12 months (April 2021 – March 2022). See more in Online Purchases, 2022.
Among enterprises with 10 or more employees and self-employed 81% are present on the Internet with a website: 78% of small, 93% of medium-sized and all large enterprises.
80% present on the website description of goods or services they offer, catalogues or price information. A fifth provide the possibility of online ordering or reservation or booking, e.g. shopping cart. This is provided on the website by 18% of small, 24% of medium-sized and 38% of large enterprises. Enterprises can generate turnover with the sale of products or services, receipt of orders or reservations via their own website or a website of the parent enterprise, via extranet and e-commerce marketplaces, i.e. websites used by several enterprises for trading products or services, e.g. platform for online reservations.
More than a third of enterprises in the service sector generated turnover with web sales
In 2021, 22% of enterprises with 10 or more employees and self-employed generated turnover with web sales, receiving orders for products or services, reservations via websites. This way the turnover was generated by 21% of small, 25% of medium-sized and 38% of large enterprises.
From the point of view of enterprise activities, turnover was generated via web sales by a tenth of enterprises in manufacturing activities and 34% of enterprises in service activities. Turnover via web sales was generated by 19% of enterprises in Vzhodna Slovenia and 25% in Zahodna Slovenia.
16% of enterprises generated turnover with web sales via their own website or a website of the parent enterprise, via extranet (14% of small, 20% of medium-sized and 36% of large enterprises) and 11% via e-marketplaces – websites.
The value of web sales to private consumers higher by about EUR 390 million
Enterprises generated 4.8% of their turnover (excluding VAT) with web sales in 2021 (2020: 4.1%). Small and medium-sized enterprises generated 6.1% and large enterprises 3.1% of their turnover (excluding VAT) with web sales. Enterprises in Vzhodna Slovenia generated with web sales 4.5% of their turnover and in Zahodna Slovenia 5.0%.
The value of the turnover generated with web sales amounted to around EUR 4,480 million (excluding VAT) or 42% more than a year earlier. 33% of this turnover was generated by small, 39% by medium-sized and 28% by large enterprises. 92% of the turnover generated with web sales (excluding VAT) was generated with web sales via own website or a website of the parent enterprise, via extranet and 8% via e-marketplaces.
69% of the turnover generated with web sales (excluding VAT) was generated by enterprises with web sales to other enterprises or public authorities and 31% to private consumers. The value of turnover generated with web sales to private consumers amounted to around EUR 1,390 million, 39% or around EUR 390 million (excluding VAT) more than a year earlier.
53% of this turnover was generated by enterprises with web sales in Slovenia, 40% to other EU Member States and 7% to the rest of the world.
Enterprises in the activity trade, repair of motor vehicles and motorcycles generated with web sales more than EUR 2 billion of turnover
In activity trade, repair of motor vehicles and motorcycles (G 45–47 of NACE Rev. 2) 91% of enterprises are present on the Internet with a website, while 47% provide the possibility of online ordering or reservation or booking, e.g. shopping cart. In 2021, 41% of enterprises in this activity generated turnover with web sales. They generated with web sales 7.8% of their turnover (excluding VAT), around EUR 2,300 million or EUR 450 million more than a year earlier. 35% of the turnover was generated with web sales to private consumers.
In retail trade, except of motor vehicles and motorcycles (G 47 of NACE Rev. 2) 52% of enterprises provide the possibility of online ordering, reservation or booking on the website. In 2021, 45% of enterprises generated turnover with web sales which amounted to 5.4% of their turnover (excluding VAT), which presents around EUR 744 million. 98% of this turnover was generated via their own website or a website of the parent enterprise, via extranet and 89% with web sales to final cunsumers.
Almost a third of enterprises in food and beverage service activities generated turnover with web sales via e-marketplaces – applications for food delivery
In 2021, 11% of enterprises with 10 or more employees and self-employed generated turnover with web sales via e-marketplace: 11% of small, a tenth of medium-sized and 11% of large enterprises. This way enterprises generated around EUR 370 million (excluding VAT) of turnover or 0.4% of their turnover (excluding VAT).
Turnover via e-marketplaces was generated by:
Tables with the latest data, including by cohesion regions, are available in the SiStat Database.
Three quarters of individuals aged 16–74 searched for information about goods or services over the Internet in the first quarter of 2022, while 63% made at least one online purchase in the period of 12 months (April 2021 – March 2022). See more in Online Purchases, 2022.
Among enterprises with 10 or more employees and self-employed 81% are present on the Internet with a website: 78% of small, 93% of medium-sized and all large enterprises.
80% present on the website description of goods or services they offer, catalogues or price information. A fifth provide the possibility of online ordering or reservation or booking, e.g. shopping cart. This is provided on the website by 18% of small, 24% of medium-sized and 38% of large enterprises. Enterprises can generate turnover with the sale of products or services, receipt of orders or reservations via their own website or a website of the parent enterprise, via extranet and e-commerce marketplaces, i.e. websites used by several enterprises for trading products or services, e.g. platform for online reservations.
More than a third of enterprises in the service sector generated turnover with web sales
In 2021, 22% of enterprises with 10 or more employees and self-employed generated turnover with web sales, receiving orders for products or services, reservations via websites. This way the turnover was generated by 21% of small, 25% of medium-sized and 38% of large enterprises.
From the point of view of enterprise activities, turnover was generated via web sales by a tenth of enterprises in manufacturing activities and 34% of enterprises in service activities. Turnover via web sales was generated by 19% of enterprises in Vzhodna Slovenia and 25% in Zahodna Slovenia.
16% of enterprises generated turnover with web sales via their own website or a website of the parent enterprise, via extranet (14% of small, 20% of medium-sized and 36% of large enterprises) and 11% via e-marketplaces – websites.
The value of web sales to private consumers higher by about EUR 390 million
Enterprises generated 4.8% of their turnover (excluding VAT) with web sales in 2021 (2020: 4.1%). Small and medium-sized enterprises generated 6.1% and large enterprises 3.1% of their turnover (excluding VAT) with web sales. Enterprises in Vzhodna Slovenia generated with web sales 4.5% of their turnover and in Zahodna Slovenia 5.0%.
The value of the turnover generated with web sales amounted to around EUR 4,480 million (excluding VAT) or 42% more than a year earlier. 33% of this turnover was generated by small, 39% by medium-sized and 28% by large enterprises. 92% of the turnover generated with web sales (excluding VAT) was generated with web sales via own website or a website of the parent enterprise, via extranet and 8% via e-marketplaces.
69% of the turnover generated with web sales (excluding VAT) was generated by enterprises with web sales to other enterprises or public authorities and 31% to private consumers. The value of turnover generated with web sales to private consumers amounted to around EUR 1,390 million, 39% or around EUR 390 million (excluding VAT) more than a year earlier.
53% of this turnover was generated by enterprises with web sales in Slovenia, 40% to other EU Member States and 7% to the rest of the world.
Enterprises in the activity trade, repair of motor vehicles and motorcycles generated with web sales more than EUR 2 billion of turnover
In activity trade, repair of motor vehicles and motorcycles (G 45–47 of NACE Rev. 2) 91% of enterprises are present on the Internet with a website, while 47% provide the possibility of online ordering or reservation or booking, e.g. shopping cart. In 2021, 41% of enterprises in this activity generated turnover with web sales. They generated with web sales 7.8% of their turnover (excluding VAT), around EUR 2,300 million or EUR 450 million more than a year earlier. 35% of the turnover was generated with web sales to private consumers.
In retail trade, except of motor vehicles and motorcycles (G 47 of NACE Rev. 2) 52% of enterprises provide the possibility of online ordering, reservation or booking on the website. In 2021, 45% of enterprises generated turnover with web sales which amounted to 5.4% of their turnover (excluding VAT), which presents around EUR 744 million. 98% of this turnover was generated via their own website or a website of the parent enterprise, via extranet and 89% with web sales to final cunsumers.
Almost a third of enterprises in food and beverage service activities generated turnover with web sales via e-marketplaces – applications for food delivery
In 2021, 11% of enterprises with 10 or more employees and self-employed generated turnover with web sales via e-marketplace: 11% of small, a tenth of medium-sized and 11% of large enterprises. This way enterprises generated around EUR 370 million (excluding VAT) of turnover or 0.4% of their turnover (excluding VAT).
Turnover via e-marketplaces was generated by:
- 77% of enterprises in accommodation activities (I 55 of NACE Rev. 2), which generated this way 10.1% of their turnover (excluding VAT);
- 45% of enterprises in transportation and storage activities (H 49–53 of NACE Rev. 2), which generated this way around EUR 216 million (excluding VAT) or 3.8% of their turnover (excluding VAT);
- 31% of enterprises in food and beverage service activities (I 56 of NACE Rev. 2), which generated this way 3.2% of their total turnover (excluding VAT).
Tables with the latest data, including by cohesion regions, are available in the SiStat Database.
Enterprises with 10 or more employees and self-employed generating a part of their turnover with web sales, Slovenia
Enterprises generating turnover with web sales, Slovenia, 2021
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METHODOLOGICAL NOTE
The published data are estimates derived from the survey on the sample that represents enterprises with 10 or more employees and self-employed persons. An enterprise may consist of several ownership-related legal entities, as long as they operate on the market as one independent enterprise.
The survey is co-financed by the European Commission. However, the European Commission accepts no responsibility or liability whatsoever with regard to the material published in this document.
The survey is co-financed by the European Commission. However, the European Commission accepts no responsibility or liability whatsoever with regard to the material published in this document.
When making use of the data and information of the Statistical Office of the Republic of Slovenia, always add: "Source: SURS". More: Copyright.
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