Experimental statistics: Scope of collaborative economy in the field of short-term tourist accommodation rentals, Slovenia, 2019

International online platforms' data on tourist overnight stays at short-stay accommodation in Slovenia

In 2019, 2.6 million guest nights spent in holiday and other short-stay accommodation in Slovenia were booked via one of the four major international online platforms. Nine out of ten guest nights were spent by foreign tourists.

23 December 2021 at 10:30
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Experimental statistics

Teja Zupančič
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Data inquiry

Collaborative economy in the field of tourism

The Internet has connected the world and changed the way we communicate, access the information and act. It enabled a growth of new business models, which played a key role in the world tourism development. Today, online booking systems not only enable quick accommodation reservation anywhere in the world but are also one of the key marketing and advertising tools in the field of tourism. International online booking platforms (e.g. booking.com) have enabled a global access to new customers not only for hotels but also for room providers and natural persons, who are now able to offer their holiday accommodations for a short-term rental on the global market. By offering private unused assets to other persons for a short-term rental in exchange for certain amount of payment, a collaborative economy concept is being developed and supported. A transport service, such as Uber, or short-stay accommodation via international online platforms, such as Airbnb, Booking, Expedia Group and Tripadvisor, can be offered.

What is the scope of collaborative economy in the field of tourism in Slovenia?

In Slovenia, all short-stay accommodation providers – caterers, room providers, farmers and managers of marinas – who offer their short-stay accommodation to customers and are listed in the Business Register of Slovenia have to register in the Register of Accommodation Establishments and report data on tourist arrivals, departures and monthly accommodation establishment's occupancy in the eTurizem database. So tourist overnights stays generated within collaborative economy are already included in the national accommodation statistics on tourist arrivals and overnight stays.

The key data source on the scope of collaborative economy in the field of short-stay accommodation for tourists in Slovenia is the providers of these services, i.e. four major international online booking platforms (Airbnb, Booking, Expedia Group and Tripadvisor). Based on the data on bookings made via these platforms (hereinafter online platforms), we are publishing for the first time the data on occupancy of short-stay accommodation in Slovenia, which are in the Standard Classification of Activities SKD 2008 classified in group 55.2 “Holiday and other short-stay accommodation” (hereinafter short-stays accommodation).

Short-stay accommodation renting for tourism purposes as a part of collaborative economy is on online platforms in the majority included in group 55.2. Therefore, the data on tourist overnight stays in hotels and similar accommodation (group 55.1) and camping grounds, recreational vehicle parks and trailer parks (group 55.3), which are also advertised via online platforms, are excluded.

In 2019, most short-stay accommodation bookings via online platforms in Slovenia generated by foreign tourists

In 2019, tourists generated 313,000 bookings (stays) of short-stay accommodation (in group 55.2) in Slovenia via online platforms, which resulted in 2.6 million guest nights (361,000 more than in 2018). Foreign tourists generated 93% of all guest nights.

On average 860 short-stay accommodation bookings (stays) via online platforms and 7,200 guest nights per day were generated. One booking (stay) represented on average 8 guest nights.

According to the national accommodation statistics, which already includes the data on tourist overnight stays generated via online platforms, tourists in 2019 generated 5.5 million overnight stays at holiday and other short-stay accommodation. Less than a half of tourist overnight stays were generated via online platforms.

Most short-stay accommodation bookings via online platforms in July and August 2019

In 2019, most tourist overnight stays in Slovenia were generated in July and August. In this period, 1.2 million guest nights (or 46% of all guest nights in 2019) at short-stay accommodation offered via online platforms were generated.

In 2019, most guest nights at short-stay accommodation offered via online platforms generated by tourists from Germany

Most guest nights among foreign tourists at short-stay accommodation offered via online platforms in 2019 were generated by tourists from Germany (335,000 or 14% of foreign guest nights). They were followed by tourists from Italy and the United Kingdom.

In 2019, most guest nights at short-stay accommodation offered via online platforms generated in the Osrednjeslovenska statistical region

90% of guest nights at short-stay accommodation booked via online platforms were generated in four statistical regions in Slovenia, together 2.3 million: 31% in Osrednjeslovenska, also 31% in Gorenjska, 18% in Obalno-kraška and 10% in Goriška.

In 2019, nine out of ten guest nights in the Osrednjeslovenska statistical region generated in the capital city of Slovenia

In Ljubljana, the capital of Slovenia, tourists who booked their short-stay accommodation via online platforms generated 754,000 guest nights in 2019 (117,000 more than in 2018). The number represents 93% of all guest nights at short-stay accommodation offered via online platforms generated in the Osrednjeslovenska statistical region in 2019. The most guest nights at short-stay accommodation in Ljubljana were also generated in July and August 2019 (or a third of all guest nights at short-stay accommodation in Ljubljana in 2019).

In 2019, the most popular short-stay accommodation offered via online platforms an entire indivisible unit with fewer than 10 bedplaces

In 2019, 92% of guest nights at short-stay accommodation in Slovenia offered via online platforms were generated in those that were being offered as an entire unit and had fewer than 10 bedplaces.

Bookings (stays), nights and guest nights of domestic and foreign tourists at short-stay accommodation offered via online platforms, Slovenia, 2019

	Number of bookings (stays)			Number of nights			Number of guest nights
	TOTAL	domestic	foreign	TOTAL	domestic	foreign	TOTAL	domestic	foreign
2019	313,000	28,000	285,000	875,000	65,000	809,000	2,624,000	193,000	2,430,000
January	9,000	1,000	7,000	23,000	3,000	20,000	72,000	10,000	62,000
February	9,000	3,000	6,000	25,000	7,000	18,000	80,000	25,000	55,000
March	9,000	2,000	8,000	25,000	4,000	21,000	68,000	10,000	58,000
April	21,000	2,000	19,000	55,000	4,000	51,000	166,000	11,000	155,000
May	23,000	2,000	21,000	61,000	4,000	57,000	162,000	12,000	151,000
June	37,000	3,000	34,000	100,000	6,000	94,000	290,000	18,000	272,000
July	56,000	3,000	53,000	169,000	8,000	161,000	561,000	24,000	537,000
August	67,000	4,000	63,000	196,000	9,000	186,000	637,000	29,000	608,000
September	39,000	2,000	37,000	104,000	5,000	99,000	265,000	13,000	252,000
October	21,000	2,000	18,000	53,000	5,000	48,000	140,000	14,000	126,000
November	9,000	2,000	8,000	24,000	3,000	20,000	58,000	8,000	50,000
December	15,000	3,000	12,000	40,000	6,000	34,000	124,000	19,000	105,000

* The data are rounded to thousand. Due to rounding, the sum of the breakdowns may not be exactly the total data.

Source: Eurostat

Guest nights at short-stays accommodation offered via online platforms by key markets from which tourists came, Slovenia, 2019

	Number of guest nights
TOTAL	2,624,000
Domestic	193,000
Foreign	2,430,000
from Germany	335,000
from Italy	208,000
from the United Kingdom	170,000
from Czechia	157,000
from Hungary	151,000
from France	145,000
from the Netherlands	122,000
from Austria	112,000
from the United States	96,000
from Belgium	86,000
from Poland	84,000
from Spain	77,000
from Bosnia and Herzegovina, Montenegro, North Macedonia, Serbia and other European countries	76,000
from Croatia	66,000
from world - not allocated countries	66,000
from Russian Federation	54,000
from Slovakia	46,000
from Australia	46,000
from Israel and other Asian countries	42,000
from Switzerland	34,000
from Canada	27,000
from Finland	22,000
from Sweden	20,000
from Ukraine	18,000
from Romania	16,000
from Denmark	14,000
from Ireland	14,000
from China	14,000
from Korea (Republic of)	14,000
from other countries of South and Middle America	13,000
from Bulgaria	10,000
from Norway	9,000
from Portugal	8,000
from Brazil	7,000
from New Zealand and other countries of Oceania	7,000
from Malta	6,000
from Greece	5,000
from Lithuania	5,000
from Turkey	5,000
from Estonia	4,000
from Latvia	4,000
from Luxembourg	3,000
from South Africa	3,000
from Japan	3,000
from other African countries	2,000
from Cyprus	1,000
from Iceland	1,000
from other countries of North America	< 1.000

* The data are rounded to thousand. Due to rounding, the sum of the breakdowns may not be exactly the total data. Values lower than 1,000 are marked as ˂ 1.000.

Source: Eurostat

Guest nights of domestic and foreign tourists at short-stays accommodation offered via online platforms by statistical regions in Slovenia, 2019

	Number of guest nights
	TOTAL	domestic	foreign
Slovenia	2,624,000	193,000	2,430,000
Osrednjeslovenska	809,000	26,000	783,000
Gorenjska	803,000	46,000	757,000
Obalno-kraška	467,000	43,000	424,000
Goriška	248,000	16,000	232,000
Podravska	87,000	10,000	77,000
Savinjska	76,000	16,000	59,000
Pomurska	48,000	23,000	25,000
Posavska	34,000	7,000	27,000
Primorsko-notranjska	23,000	< 1.000	22,000
Koroška	14,000	3,000	10,000
Jugovzhodna Slovenija	13,000	3,000	11,000
Zasavska	2,000	< 1.000	2,000

* The data are rounded to thousand. Due to rounding, the sum of the breakdowns may not be exactly the total data. Values lower than 1,000 are marked as ˂ 1.000.

Source: Eurostat

Bookings (stays), nights and guest nights of domestic and foreign tourists at short-stay accommodation offered via online platforms, Ljubljana, 2019

	Number of bookings (stays)			Number of nights			Number of guest nights
LJUBLJANA	TOTAL	domestic	foreign	TOTAL	domestic	foreign	TOTAL	domestic	foreign
2019	114,000	5,000	109,000	292,000	11,000	280,000	754,000	24,000	731,000
January	4,000	< 1.000	3,000	10,000	1,000	9,000	23,000	2,000	22,000
February	3,000	< 1.000	3,000	10,000	1,000	8,000	22,000	2,000	20,000
March	4,000	< 1.000	4,000	12,000	1,000	11,000	29,000	2,000	27,000
April	9,000	< 1.000	8,000	23,000	< 1.000	22,000	61,000	2,000	59,000
May	10,000	< 1.000	10,000	27,000	< 1.000	26,000	64,000	2,000	62,000
June	12,000	< 1.000	12,000	31,000	< 1.000	30,000	77,000	2,000	75,000
July	16,000	< 1.000	16,000	41,000	< 1.000	40,000	116,000	1,000	115,000
August	20,000	< 1.000	19,000	48,000	< 1.000	48,000	139,000	1,000	137,000
September	15,000	< 1.000	14,000	37,000	< 1.000	36,000	87,000	2,000	85,000
October	9,000	< 1.000	8,000	24,000	1,000	23,000	56,000	2,000	54,000
November	5,000	< 1.000	4,000	14,000	1,000	13,000	31,000	2,000	29,000
December	7,000	< 1.000	6,000	17,000	1,000	16,000	47,000	3,000	44,000

* The data are rounded to thousand. Due to rounding, the sum of the breakdowns may not be exactly the total data. Values lower than 1,000 are marked as ˂ 1.000.

Source: Eurostat

Guest nights by type and size of short-stay accommodation offered via online platforms, Slovenia, 2019

	Number of guest nights
Type of accommodation - TOTAL	2,624,000
entire	2,418,000
shared	206,000
Size of accommodation - TOTAL	2,624,000
< 10 bedplaces	2,498,000
>=10 bedplaces	126,000

* The data are rounded to thousand. Due to rounding, the sum of the breakdowns may not be exactly the total data.

Source: Eurostat

METHODOLOGICAL NOTE

Data are published as experimental statistics, as Eurostat for the first time obtained the privately held data directly from international online booking platforms for analysing the scope of collaborative economy in the field of short-term accommodation rentals. The methodology of data analysis is being developed and therefore does not yet meet the criteria of official statistics.

Only aggregated data for the four platforms are released due to the protection of reporting units’ confidentiality.

Additional explanations are available in the Methodological explanations.

When making use of the data and information of the Statistical Office of the Republic of Slovenia, always add: "Source: SURS". More: Copyright .

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Experimental statistics: Scope of collaborative economy in the field of short-term tourist accommodation rentals, Slovenia, 2019

International online platforms' data on tourist overnight stays at short-stay accommodation in Slovenia

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